BMW Group sales in the Indian market come from the company’s two luxury models i.e. The pricing strategy of BMW will also be described. (www.bmwgroup.com). The large number of new BMW and MINI models will play a major part in this.”. VAT Registration No: 842417633. This brand image of BMW has been built by using over 300 colour advertisements. Below is the pricing strategy in BMW marketing strategy: BMW Group has always been a premium player in the market, offering high end luxury automobiles which are considered a status symbol. This is not an example of the work produced by our Essay Writing Service. BMW adopts a differentiated strategy so the author will describe how it affects the prices of BMW cars. Most of the people value “a feeling of safety” while using BMW, which positions BMW Group ahead of its competitors in customer satisfaction. Significant growth in sales was recorded in the last quarter of 2009. “Spiffs” are what these incentives are often referred to as and are usually used to help sell the slower-selling vehicles. The products in the BMW marketing mix are premium sedans, SUVs and sports cars, which offer style, performance and a status symbol. March, 2007 : BMW sets up Production Plant in Chennai Timeline | BMW in India November, 2010 : BMW enters Pre-Owned Car Business 2010-11 : BMW becomes top selling luxury Car in India, Surpasses Mercedes with 42% Market Share 2013 : Customs Duty controversy regarding Imported Semi- Knocked … Apart from this, BMW has gone one step further to increase sales, by introducing financial services to its customers. The products are a symbol of class, style, luxury and reliability. This price includes what the factory requires for the car as well as any accessories that may be added to the car. BMW has setup its manufacturing facilities in many smaller and emerging markets recently. The sales of the BMW Group worldwide in 2009 were 1,286,310 units. 1st Jan 1970 Its main purpose was to normalize prices in regions. The great advertising strategy of BMW Group is also a reason for BMW’s great brand image. Free resources to assist you with your university studies! Almost all of the people had one opinion in common about the company i.e. “The Ultimate Driving Machine” and “Sheer Driving Pleasure” give us an overview of the marketing strategy it adopts. The brands of BMW Group include BMW, MINI Cooper and Rolls Royce. Segmentation, targeting, positioning in the Marketing strategy of BMW . BMW Group once again remained the world’s leading premium car manufacturer despite the global recession. But one great threat for BMW Group is the increasing competition in the automobile market. BMW Group is aware of the environmental hazards that are taking place in the world and investment in this area will lead to a greater number of customers for the company. Moreover, due to the huge fan following of such racing events across the globe, BMW has found an effective way to reach out to newer markets. This is a positive sign for BMW Group to increase their growth in 2010. The prices of BMW Group are based on a differentiated strategy. Many of the manufacturing units cater to the local requirements and export considerable volumes to nearby countries. A substantial increase in sales of 10.1% in December 2009 was recorded. Also because of the increasing competition in car industry, BMW Group has to come up with some new innovative cars to compete with its competitors. BMW has been a close sponsor for various rally racing events and other sports events.
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