For me, a lively soda commercial from the ’60s and ’70s never fails to brighten my mood. The day after the ad was first shown, a foot of snow fell in New York. During his time at Marschalk, Free introduced New York to the first soda brands to be added by the Coca-Cola company; Sprite, Tab and Fresca. The TV said so. By clicking “I agree” below, you consent to the use by us and our third-party partners of cookies and data gathered from your use of our platforms. Commercials were so damn simple back then. This ad doesn’t promise peace and understanding, doesn’t celebrate life, and doesn’t tap into any universal experience. I'm sorry." It doesn’t pretend to be about anything other than Fresca being “freezing,” and “chilly,” and “icy.” However, it does kind of pretend to be “La Bamba,” with almost the same arrangement as Lopez’s recording of the aforementioned Mexican folk song. As a six-year-old, I took the lyrics “You’ve got a lot to live” literally as a promise that I, Michael, would have a long lifespan. Sending you love and light! Protozoa - Ring Around My Rosie 3. Below are some classic jingles from TV commercials of bygone years, most with YouTube links. This inspired a 1980 Saturday Night Live sketch in which a teenage girl tries to recruit everyone around her to become Peppers, causing her parents to worry about the cult their daughter has joined. Apr 5, 2013 - Old Dental Commericals - Toothpaste, etc. One, in 1970, went, "Cigarettes are like women. Change ), You are commenting using your Google account. The Wrest - Bet Your Sweet Bippy 4. In 1965, Coke came out with a citrus-flavored diet soda called Fresca. The Pepsi Generation ad campaign also focuses on the young boomers, highlighting their zest for living. Pepsi Light, that is. Reflecting the anti-war zeitgeist of the time, it shows an international group of young people standing on a hilltop in Italy, holding bottles of Coke and singing (lip-syncing, actually) an optimistic jingle about world harmony. Enter your email address to follow this blog and receive notifications of new posts by email. Here’s a collection of soft drink ads and jingles guaranteed to lift your spirits faster than fizzy lifting drinks buoyed Charlie and Grandpa Joe in Willy Wonka and the Chocolate Factory. He sold F. William Free & Company to Daniel & Charles after his divorce in 1981. At the new agency of Laurence, Charles & Free he was a key player in popularization of the tequila sunrise with his ads for José Cuervo. A 1967 ad featuring ballet dancer Tanya Morgan. You can pet kittens and puppies or have sex with your partner indoors just as well, so don’t let that get you down while you’re stuck at home. In this case, the thing is a cola that’s neither regular Pepsi nor Diet Pepsi, but something in between. Licorice Schtik - The Kissin' Game 2. Sorry, your blog cannot share posts by email. Sweet Bippies - Bubblegum Music 8. They show people having fun in ways that we can’t while we’re socially distancing—but at least we can enjoy their fun vicariously. Naughton—that Pied Piper of Peppers—really sells these ads with his charm; and the fantasy of being embraced and accepted (even by a soda cult) taps into a deep human need to belong. It was 1967. Free had four children, Abagail, Adam and Molly with Jones, and Samantha with Murry. Soulful Dynamics - Birdie 7. Possibly the most feel-good commercial of them all is Coca-Cola’s iconic “I’d Like to Teach the World to Sing” ad. One of the horses he bred, Packett's Landing, accumulated earnings of $799,769. You also agree to our Terms of Service. "ADVERTISING; Lombardo & Willis Part of F. William Free", "Molly F. Free Marries John Hall McClement", "F. William Free, 74, Ad Man Behind 'Fly Me, https://en.wikipedia.org/w/index.php?title=F._William_Free&oldid=910861935, Creative Commons Attribution-ShareAlike License, This page was last edited on 14 August 2019, at 23:57. So there it is. He was also a champion horse breeder. The campaign's notoriety paid off for National, and they saw an increase in revenue per passenger mile. Another life-affirming commercial is this Bicentennial-themed spot from Coca-Cola. He married twice, first to Marcella Free (née Jones), and then to Mary Anne Free (née Murry). At the conclusion, fireworks spell out “Coke adds life!” in red, white, and blue. They took out half the calories, and “put a little lemony taste in” while they were at it.
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