Given the similarities, you canât help but wonder if the team got a little shortchanged. They will play 72 games each. But, I get it. This brand evolution is more a preview of whatâs coming a year from now. Under the plan, the ECHL — regarded as the Double-A level of professional hockey — 13 teams will begin play Dec. 11. And all they got was a touch up? On Sept. 9, the club revealed a suite of updated marks, cleaned up by Bosack. ), South Carolina, Tulsa, Utah, Wheeling (W,Va.) The team has always had very basic sweaters to contrast their more ornate logos. “Another factor considered was our affiliates and the potential commencement schedule of the Utica Comets and the Vancouver Canucks.”. … Thatâs why I find these jerseys so odd. If your mascot is going to be a hockey-playing hare, why not lean into it with the rest of your identity? The beveled âAâ and striped shield survive from the original design with a few improvements. Maine showed off a sharp new third jersey. Worcester Railers president Stephanie Ramey said her organization hopes their fourth season will be played in front of fans. To some people, itâs an amorphous blob with a stripe and a shipâs wheel in the center. This is the full set released by the team. McDonald apparently has another deal in place to put yet a new ECHL team in Trois-Rivières, Quebec, also for 2021-22. He told the Iowa City Press-Citizen: âWeâve joked that the whole arena is black and gold, so we know at least what the colors should be.â. Iâm just a big fan of this one. I mean, this is Joe Bosack. That means this rebrand really takes effect in 2021, when the team will unveil new uniforms, âfeaturing an updated Americans shield and Americans eagle,â according to the release. The Glens Falls-based Adirondack Thunder are also among the teams set to start in January. Teams scheduled to begin play Dec. 11 are Allen (Texas), Florida, Greenville (S.C.), Indy, Jacksonville, Kansas City, Orlando, Rapid City (S.D. All rights reserved. They said the owner would be Dean McDonald of Deacon Sports & Entertainment, who owns the Newfoundland Growlers. Hartford Wolf Pack. Whatâs most striking is their starkness. Henderson Silver Knights. Atlanta, which has been the Bruins' ECHL affiliate since 2015, said capacity restrictions due to COVID-19 precautions are too much of a hindrance for the team to “conduct regular business” and “achieve the standard of fan experience that season ticket holders and fans expect and deserve.”. Another 12, including the Kalamazoo Wings – the affiliate of the Utica Comets and Vancouver Canucks -- will start Jan. 15. I love a good green sweater and the crest is that superb secondary logo. The Maine Mariners and the Worcester Railers will both participate in the second half of the split season, if it is played. The ECHL suspended its 2019-20 season on March 12 due to the global pandemic, then canceled all remaining games two days later. The raging rabbit is for the kids. When you think of high-end sports logo designers, one name that tends to rise to top is Joe Bosack. Grand Rapids Griffins. Your California Privacy Rights / Privacy Policy. There are a number of unknowns for the league, especially with New York state guidelines not allowing fans at games. One team, the Atlanta Gladiators, has voluntarily suspended play for the entire 2020-21 season with plans to return in 2021-22. In any event, itâs a nice-looking uniform set thatâs well-suited to this franchise. He and his team have been the creative force behind some truly unforgettable brands from the Colorado Avalanche to the Hershey Bears and dozens of colleges across the continent. The day after the Americansâ announcement, the Greenville Swamp Rabbits presented new sweaters for the 2020-21 season. Every now and then I like to gather a handful of related stories into a single blog post called Loose Threads. Another 12, including the Kalamazoo Wings – … Itâs also the only new sweater featuring the teamâs actual primary logo front and center. The Americans have always had a solid primary logo since it was introduced in 2009 when they entered the now-defunct Central Hockey League. Any players on its roster not signed with the Bruins have been made free agents for the season. The pandemic will certainly have … That firmâs distinct style of anthropomorphic characters has become the modern visual language of small town minor league sports. ECHL | Premier "AA" Hockey League Skip to content This website uses cookies to ensure we provide you the best user experience and deliver content specific to you. A usual season would have 72 games, although last season was shut down before the full season was played because of COVID-19 concerns. Oh, and could two new teams be joining the ECHL in 2021? Additionally, the timeline looks to align better with our opponents in the Central Division,” Kalamazoo Governor and Director of Business Operations Toni Will said in a release. Which means even more new work from Bosack & Co. is on the way. However, the ECHL seems to think this announcement is a bit premature, saying: âIn both cases, there has been no application for membership submitted to the ECHLâs board of governors, although plans are in the works for those applications.â, But none of this has stopped McDonald from a little early speculation on branding for an Iowa team. Kalamazoo said the decision was made because of a few factors. Notably, the American Hockey League has set a tentative date of Dec. 4, but officials have said that likely could change. So when the Allen Americans wanted to refresh their identity, guess where they turned. Contact reporter Ben Birnell at 315-792-5032 or follow him on Twitter (@OD_Birnell). But thatâs not the whole story. ), Idaho, Kalamazoo (Mich.), Maine, Newfoundland, Norfolk, Reading (Pa.) and Worcester (Mass.). As for the new orange third jersey, I found it interesting the team describes it as âreminiscent of a rugby kitâ with its midnight blue shoulder yoke and white collar. If it ainât broke, donât fix it, right? All will be scheduled for 62 games. Meanwhile just yesterday, the Maine Mariners introduced their first-ever third jersey and itâs a beaut! That works. There are some new wordmarks and a new “badge” featuring a four-star motif, commemorating the four consecutive championships the team won across two leagues—2013 and 2014 in the CHL as well as their first two seasons in the ECHL in 2015 and 2016. Atlanta plans to return to play in 2021-22. Last Friday, at the ribbon-cutting of the new Xtream Arena in Coralville, Iowa, city leaders announced the buildingâs first tenant will be an ECHL franchise set to begin play in the 2021-22 season. The 26-team league, the third rung of professional hockey in North America beneath the National Hockey League and American Hockey League, announced Friday that 13 teams will begin a 72-game season on Dec. 11, and 12 others will begin a 62-game one on Jan. 15 “upon jurisdictional approval.”, The league’s 26th team, the Atlanta Gladiators, announced on Oct. 1 it would voluntary suspend operations for this season. “We have been working with local health officials and following CDC protocol to accomplish this very important task for the coming season. “Due to the current indoor capacity restrictions in the state of Maine, as well as similar challenges faced by each of our divisional opponents, we concluded a Jan. 15 start was the most realistic possibility,” said Danny Briere, Maine Mariners Vice President of Operations and a 17-year NHL center, in a release. Today, the focus is on a handful of ECHL updates announced in recent weeks. Heâs a busy guy. Hereâs an appropriate excerpt from the press release. During a normal offseason, ECHL teams will gradually add players to their rosters, with most activity in July or August. And thatâs by design. Canât go wrong there. Greenville unveiled an unorthodox set of uniforms. Because the Americans did this logo redesign so late in the Athletic Knit jersey manufacturing calendar, the uniforms will remain unchanged for the next seasonâwhenever it may begin. To Mainers, itâs homeâthe silhouette of their state. After an abrupt end to last season, the ECHL announced its plans Friday for a "split start" to the upcoming season that will have some teams starting in December and others a month later. “Our team has been working hand-in-hand with the DCU Center to develop a comprehensive re-opening strategy that will offer attendees a safe and controlled setting, focusing on physical distancing, safety protocols, cleaning and hygiene, mobile ordering, attendee traffic flow and communication,” Ramey said in a release. But even that is being toned down a notch with the introduction of a new crest for the home jersey. Overall, itâs everything a great third jersey should be: an alternate color with an alternate logo. It has all the requisite symbolismâfrom the palmetto and crescent to the rabbit and his carrotâonly more subdued. These are the refreshed Allen Americans logos designed by Joe Bosack. Hereâs a quick comparison. Under the plan, the ECHL — regarded as the Double-A level of professional hockey — 13 teams will begin play Dec. 11. Iâll be sure to keep an eye on any developments either way. Colorado Eagles. This effort just improves on it. Furthermore, the new threads are actually on brand for Greenville. and Wichita (Kan.). Most AHL teams earn revenue from fans at games. There are some new wordmarks and a new âbadgeâ featuring a four-star motif, commemorating the four consecutive championships the team won across two leaguesâ2013 and 2014 in the CHL as well as their first two seasons in the ECHL in 2015 and 2016. The new team would likely be affiliated with the Montreal Canadiens, meaning MacDonald and Stanford's group would have ECHL affiliates for the Canadiens and the Toronto Maple Leafs. Minor league hockey is hoping to return to Portland and Worcester, as well as the rest of the ECHL, by mid-January. Iâm thrilled to see it get a little time in the spotlight. The ECHL announced a split-season plan for its 2020-21 hockey season, with both the league’s New England representatives in line to begin play on Jan. 15. Itâs a monochromatic reimagining of the Swamp Rabbits identity. © 2020 www.uticaod.com. The plan is for Kalamazoo to play 62 regular-season games. There were no playoffs in 2019-20. In August, roughly two months before the scheduled start of the new season, it announced hope to play a full 72-game slate beginning on Dec. 4. The 26-team league… Not exactly. “We believe wholeheartedly that we can launch an ECHL hockey season in Worcester and are prepared to cooperate with city and state officials, as well as health experts to ensure the safety of our fans, players and staff.”. Dallas Stars unveil âBlackoutâ third jersey, New ECHL sweaters borrow from Maple Leafs, San Jose Sharks release new wordmark logos, presented new sweaters for the 2020-21 season. In fact, the Swamp Rabbits are calling it a âtrendbreaking look.â Hereâs an interesting pull from the press release: The âthrowback vibeâ does feel a little unorthodox for a franchise that was rebranded five years ago by sports design powerhouse Brandiose. This is the full set released by the team. The classy uniforms are for the parents. Allen revealed a revised suite of logos. This website uses cookies to ensure we provide you the best user experience and deliver content specific to you. Those set for the Jan. 15 are Adirondack, Brampton (Ontario), Cincinnati, Fort Wayne (Ind. The ECHL announced a split-season plan for its 2020-21 hockey season, with both the league’s New England representatives in line to begin play on Jan. 15.
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